Accessorize holds a unique position on the high street with its inspirational, globally sourced, well-priced and good quality collection of fashion accessories. It is a highly profitable, privately-owned business.
Eclectic, fashion forward and accessible, Accessorize is enjoyed by women of all ages, however the core customer is around 24 years old.
There are about 900 Accessorize stores worldwide, with new stores opening in the USA, Europe and the Far East.
Accessorize enjoys an extremely strong growth rate for international stores – over 100 per annum. 2010 saw the launch of Accessorize USA with stores opened in Washington, and a target of 250.
1972 - Peter Simon founded Monsoon and began retailing ethnically- influenced women’s clothing, inspired by his travels in Asia.
1982 - Wildly successful Monsoon accessories range launched.
1984 - First Accessorize store in Covent Garden, London, open.
1986 - Carnaby Street store soon follows.
Accessorize has evolved into a growing global brand with new stores continuing to open in both the UK and around the world
There are 260 Accessorize stores in the UK, and 800
2008 - Internationally.
2010 First US stores open
PRESS AND PROMOTION
In 2010 Monsoon Accessorize achieved £40million on public relations. Licensed products are included in the press promotion, and routinely attract national media interest.
There are also over a quarter of a million loyal account card customers, and seasonal offers are made in monthly mail-outs.
LICENSING & LICENSEE SUPPORT
A major global licensing programme is underway, which sees Accessorize product in new retail outlets; department stores, boutiques, mail order, mass retailers and others.
Central PR support capitalizes on the enormous press demand for new Accessorize ranges. Mail shots to customer databases are available, as are promotional “cross product leaflets” advertising licensed product, placed in every Accessorize bag used in store.
Licensees receive further exposure through listing on the Accessorize website, which is the 8th largest online women’s retailer.
Camping & cycling accessories
Wallpaper & wall art
HW-BRANDS is your fashion brand licensing agency choice for Accessorize.