This fashion brand began in 1891 when the Fifte Earl of Lonsdale, Hugh Lowther, became a refined president of the national sport of England. As is well known, he organized the first boxing match using gloves and invented the Lonsdale belt in 1909.
Since 1966 the term "Lonsdale" London has become a familiar fashion brand with a wide cross-section of people that have happily adopted it as their personal choice. This is true of a long line of pop stars, sports people, writers, actors and other artists. Suffice to mention some of the more prominent names: Gregory Peck, Tony Curtis, Paul McCartney, Mohamed Ali, Sylvester Stallone, Sugar Ray Robinson and many others. Others that have more recently joined this impressive list include Angelina Jolie, Madonna, Oasis, Kale Minog, Naomi Campbell and more.
The fashion brand sells wonderfully in many stores all over Europe, and especially in the UK.
Lonsdale is a large British brand in its field, substantially involved in the boxing arena since the beginning of the 20th century. And many fighters wore the Lonsdale belt when they won.
The Lonsdale legacy began with mainly boxing equipment, but today produces a much broader range of products. Boxing equipment is still a major part of the company's sales, but over the years it has added clothing, bags, watches, footwear and more. All products are easily identifiable in their quality, as fashionable today as every before and continue to preserve the brand's roots and origins.
Today's Lonsdale directors, Ricky Hutton and Scott Harrison, therefore carry the Lonsdale name with pride and dignity.
Over the past several years, the company has lent its sponsorship to many soccer teams by providing uniforms and other accessories, and today sponsor other teams, like the Blackburn Rovers, Birmingham City and Stendlander.
The company's target audience are young people of between 16-35 years of age, both men and women and children one year old and up.
The fashion line is clean, attractive and modern, and has been discovered in the music sphere and has appeared on the covers of many current magazines the world over.
The firm continues to market boxing equipment made from tough synthetic materials designed to meet the highest and most rigid professional demands and standards.
The firm's success has gone from the UK to Europe, Italy, Australia and Japan. Lonsdale has become globally known for its combination of tradition with modern design, the modern street fashion. It has become a very popular fashion brand in the local market.
And with the symbol of the lion there can be no mistake: He roars and controls the sphere of fashion brands and in that has no competitors. So, as has already been said, one doesn't argue with success: there is potential and capability here, so join us in this wave of success by purchasing the brand licensing for this fashion brand….Good luck!
HW-BRANDS is your fashion brand licensing agency choice for LONSDALE