Why partner with Ladybird?
  • Opportunity to market one of the UK’s leading kids-wear brands.
  • Proven , profitable business model-delivers volume sales and good margin
  • Great heritage – Ladybird brand has had presence on UK high street since 1938.
  • Partnering Shop Direct www.shopdirect.com
  • Global presence across multi channels.
  • Excellent product extension programme .
Ladybird behaves just like kids do:
It’s fun, lively, adventurous, cheeky, playful and alive with ideas
Ladybird vision
To be recognized as the ultimate kidswear brand in innovation , quality and style , globally.
To operate in key geographic regions and markets around the world .
To think global, act local- transferring ideas and good practice between markets.
  • The Ladybird story stretches back to the 18th century
  • Company founded in 1938 , Aim was to make the Ladybird the fashion brand to the leading name in the childrenwear market.
  • The fashion brand was later bought by Coats Viyella.
  • In 1953 Ladybird were one of the first companies to produce T shirts in the UK.
  • In the 1960s we were established as one of the most successful fashion brands in Britain.
  • In 1984 Woolworths signed a brand licensing agreement to stock the Ladybird brand.
  • Woolworths purchased the Fashion brand outright in 2000.
  • 2002 the fashion brand launched a major brand licensing programme to give the brand global presence.
HW-BRANDS is your fashion brand licensing agency choice for Ladybird.