Brand licensing for the fashion brand No Fear
This fashion brand was founded in 1989 in California by twin brothers Mark and Brian Simo in the town of Carlsbad, but rapidly became a leading firm in its field.
The brand's underlying idea is to provide comprehensive and total service to all those involved in sports. In this way, a connection was formulated with sports people in many arenas quite rapidly. At first the company concentrated on the manufacture of clothing for car-driving competitions. Later the focus changed to surfing fashion, and within a few short years, the company penetrated to leading sport leagues all over the world, including the NBA, MLB and NHL.
In more recent years, the company has become a flagship firm for youth fashions, in the 12-24 year age range; influential youth who are involved with sport and music in their daily lives.
Impact stands at the base of the brand name, hence its name No Fear: someone who has the competitive urge and who feels that sports are as important as life itself.
No Sport exists for sports people and operates exactly as they do, meaning honest and true enthusiasm and setting very high thresholds to which to strive, and a constant push to improve activities and achievements. No Fear the fashion brand connects with sports people and their values as it assigns their ideals to first place. The company has set a goal to help and develop areas of sports where the single sportsman/woman can compete (not only groups), as well as connecting with the human spirit of such competitions.
No Fear the fashion brand company is a friend to several leading sports, like car racing. On the professional level, for example, No Fear has backed Jay Gibbs, who competes for Toyota/Yamaha. Also, hundreds of competitive motorcycle riders are backed by No Fear.
An additional sphere enthusiastically supported by the company is the featherweight world champion Oriya Faber, who is especially talented in the marshal arts and who also competes in extreme cage-fighting.
In surfing, the company is a leader in the field and has sponsored many events of the NSSA in the sphere of amateur surfing.
The company is also involved in music, including cooperation with the leading blues singer’s band, "Nation/Live", in order to allow greater access by both blues music and No Fear fans. Therefore, No Fear the fashion brand sponsored the group's annual tour, as well as sponsoring other groups, like Kill Witch Engage.
No Fear the fashion brand also markets an energy drink under its name, and which has enjoyed especially high market strength. This drink came out in 2004 and is still one of the leaders both in sports and off the shelf. The company is now backed by giants in the soft-drink industry like Pepsi, and the No Fear drink comes in three flavors: natural, sugar added and citrus, with the latter being fortified with vitamins. Despite the strong competition in the energy drink market, No Fear is still a major leader.
No Fear the fashion brand has over 50 retail stores in the U.S. only, but this does not include the many competitions it sponsors outside US borders. It is a very strong brand in the retail market, with many stores in California, Arizona, Nevada, Florida and Hawaii.
Since 1990, No Fear has been approved for brand leasing and constitutes a highly demanded brand in a wide range of economic activities. This includes an entire gamut of products that create alternative life-styles, based on sport and everything connected with clothing and leisure-time products.
As mentioned, the company is involved in a broad range of winning categories of products in sports and leisure time activities for children, youth and adults, including footwear, hats, bags, glasses, stickers, and specific sports equipment for surfing as well as their famous energy drink.
No Fear's success has already broken records. This is a strong and leading fashion brand the world over with very high demand. So the only question left to ask is: Are you ready to join brand licensing for this fashion brand??!!!
HW-BRANDS is your fashion brand licensing agency choice for NO FEAR