The Opportunity
“ESPN’s X-Games viewership has increased more than 350% the past six years.”   - ESPN
“For the last five years skateboarding, surfing and snowboarding have been the top three sports that young people want to learn.”     - Label Networks North American Youth Study
“Teens and young adults admit that they connect with action sports brands on an emotional level and use them to express their aspirations of individuality and non-conformance as a lifestyle.”    - brandchannel.com
Background
  • RAGE branded Action Sports products are produced under license in North America by Gen-X Sports Inc. Gen-X -now Intersport North America- develops, produces, markets and sells a full line of products.
  • RAGE was positioned as an Attack Brand that delivered above average margins at Sporting Goods and Mass channels.
  • New product trends were capitalized with RAGE branding that included scooters, roller shoes, quad skates, pogo sticks, snow skates, and sound helmets.
Market Share
  • RAGE has been positioned as the opening price point Action Sports brand of choice delivering above average margins
  • RAGE has continued to be a multi-million dollar brand peaking over $30M in 2002.
  • It has Action Sports authenticity and consumers know the difference between “Real” and private label
Core Categories
Summer
  • Skateboards
  • Ramps
  • Rails
  • Bike Helmets
  • Protective
  • Scooters
  • Quad skates
  • Streetwear
  • Pro-Build skateboards
  • BMX bikes
  • Chopper bikes
  • Pogo Sticks
  • Backpacks
  • Aggressive Skates
  • Sunglasses
  • Watches
Winter
  • Snowboards
  • Ramps
  • Rails
  • Snowboard Helmets
  • Protective
  • Toy Snowboards
  • Snow-skates
  • Mini Skis
  • Snowsticks
  • Gear bags
Current Retailers
  • Walmart Canada for skateboards, scooters, helmets and protective gear.
  • Dunhams for skateboards
  • Big 5 for skateboards

Rage

HW-BRANDS is your fashion brand licensing agency choice for RAGE brand.