Brand Licensing for the Slazenger Fashion brand
This fashion brand, with its signature symbol of the panther, is well known throughout the world. This fashion brand set out to be different than all others and indeed stands out in its uniqueness. Slazenger comes to respond to all those occupied with different sports with equipment and clothing that meet sports people's needs as well as their demand for quality, style and performance.
This fashion brand actually begins as far back as 1881, making it one of history's oldest brands. It has a long and ancient heritage of the manufacture and marketing of sport equipment of the highest quality.
Some 125 years ago, Ralph and Albert Slazenger expanded their raincoat business in Manchester to include additional goods sold during the summer months as well.
Gradually developing rackets and balls for a new sport in its day, "sphairistike “, which had been invented earlier by Major Walter Clopton Wingfield. Slowly this sport became one of the world's most familiar – tennis.
Slazenger knew how to tap the potential inherent in this new branch of sport and already then adopted the large groups in tennis in the Wimbledon tournament and supplied them with balls and other equipment.
Slazenger's tennis ball first appeared at Wimbledon in 1902, and the company continues to supply the highest quality sport equipment more than one hundred years later. In addition, Slazenger's involvement with Wimbledon is the longest sponsorship in the history of sport.
Slazenger's tennis ball first appeared at Wimbledon in 1902, and the company continues to supply the highest quality sport equipment more than one hundred years later. In addition, Slazenger's involvement with Wimbledon is the longest sponsorship in the history of sport.
Late, Slazenger became involved in other branches of sport, including cricket, golf, hockey and squash. And as success after success piled up, so did economic prosperity.
At first this was a strictly family business and brand, but over the years it has become its own brand with franchise rights and a sort of large international organization with representatives in almost every country of the world. The familiar names that proudly carry the Slazenger brand are too many to count. Just a few names easily make this point: Jimmy Connors, Don Brandman, Len Hutton, Bobby Locke, Greg Norman, Mark Bocher and many more.
The company's guideline is to meet the highest standards, keeping with its long and meaningful tradition. Today, the brand refers to a large international collection of products in the spheres of clothing, footwear and accessories that meet the most meticulous and exacting standards in all phases of production. Slazenger products are sold to those most interested in a very high level of quality and the company's manufacturers have been meeting this challenge for over 100 years.
Slazenger chose not to disassociate itself from its English roots and continues operating there today. Over the years, Slazenger and its famous panther insignia continue to symbolize stability and a highly polished style, and are greatly admired by its target audience. Men and women enjoy when others notice them in their Slazenger attire, but most important feel wonderful when wearing this prestigious and superior quality brand.
You will find a full line of sport equipment in the Slazenger collection, as well as bags, accessories and athletic equipment like treadmills and more. The quality Slazenger fashion is also found in its footwear, watches, bags, glasses, health beverages and energy foods and much, much more.
Wimbledon and "English qualities" are the distinguished flagships that set Slazenger apart from all others. This is reflected in all products, which, like the panther - which is the manufacturer's logo- create a winning potential. Who wouldn't want to be part of such a success?
HW-BRANDS is your fashion brand licensing agency choice for Slazenger