•Sonneti menswear brand was formed 28 years ago
•Core consumer target is 25 -35 fashion follower, not leader
•On trend mid tier price point, trendy casual wear for lads who want reliable, affordable fashion, following key fashions but remains masculine, laddish and fun
•Functional, extensive denim collection forms 30% of the range growing to 40% over the next few years
•Signature styles remain consistent whilst others are brought in according to high street trends each new season.
•Sonneti launch 2 main collections and 2 flash collections per year.Aiming to be recognised as a lifestyle brand
•Sonneti currently sold in Debenhams (best customer), D2,Littlewoods, M&M & 200 independent stores
•Sonneti also sold in international Debenhams stores in Saudi Arabia,Russia, Germany & Cyprus and aiming for 20–30 stores internationally
•Distributors operating in France, Greece, Middle East, Germany,Russia and Czech Republic, targeting Eastern Europe next…
HW-BRANDS is your fashion brand licensing agency choice for Sonneti.