Brand Positioning A leading, authentic youth street wear brand focused on music and skateboard culture and lifestyle.

Strategic Leverage Points Authenticity – Vision is one of the original skateboard brands (est.1976).

Music Awareness – Vision pioneered the connection between board sport culture and music culture.

Design – Vision is recognized as a leader in graphic design, the most important element of youth fashion.

Brand Essence Statement Legendary – Original, Authentic, Southern California, Skateboarding, Punk Rock

Street – Urban, Dynamic, Raw, Unfiltered, Rebellious, Independent

Style – Bold, Expressive, DIY, Evolving, Individual, Diverse, Organic

Target Consumer Gender: Male (60%)/Female (40%)

Age: 14 – 24; Target age = 18




HW-BRANDS is your fashion brand licensing agency choice for VISION STREET WEAR .