BRAND HISTORY
Golddigga was created in 1997 in Derby as a young women’s fashion brand creating for 14-25 years olds. With a strident take on girls fashion it burst onto the market securing a place among the new breed of fashion leaders.Born with a simple printed T-shirt, the fashion brand has grown and developed over the last 10 years into an iconic leader for the younger female Golddigga now distributes to over 20 countries around the world.
BRAND POSTIONING
Golddigga is perceived as a growing and increasingly recognized fashion brand, focusing in a younger demographic, the Golddigga girl has attitude in spades and a look to match.The age positioning of the fashion brand 14-25yrs is strengthened by a casual, heavy logo style that is not too revealing or overtly sexy.
Golddigga is a true competitor in fun, a lifestyle brand that doesn’t take itself too seriously.
BRAND MISSION
From teen to women the Golddigga brand is a girl’s best friend.
Like all best friends it knows what she wants, when she wants it, and most importantly, how she can get it.
HW-BRANDS is your fashion brand licensing agency choice for golddigga .