A-STYLE LICENSING GOAL
In only a few years, and starting with "zero marketing budget", A-Style has become a phenomenal fashion brand in Italy, one of the most competitive markets for brands.
While the brand still embodies the values of the early days, several years of solid distribution and product development are the basis to expand into international markets through licensing agreements.
The new licensees should replicate in their domestic markets the path successfully implemented in Italy, Spain, and other markets through viral marketing while building consistent distribution.
Apparel is the key category to develop, while bags, footwear, leather goods, back-to-school, phone accessories and many more can also follow…
The brand enjoys international recognition but many markets are still to be penetrated, so to make the commercial opportunity extremely attractive.
A-Style provides unmatchable guidance in marketing and design.
HISTORY: GUERILLA MARKETING
In the ’90s Marco Bruns draws the A-Style logo and shares with his friends some stickers…
By the early 2000’s A-Style stickers spread in Milan and many other international cities.
In 2001 Marco prints the first t-shirts that sell through some of the historical trendsetter stores of Milan, like Fiorucci in Piazza San Babila, Docks Dora, and more…
In 2004 Pitti Uomo fashion show denies A-Style space…but over 4 mils yellow confetti bearing
A-Style logo invades the fairground and seduces all the international visitors…
The next day all the major Italian retailers require A-Style’s products and soon the first comprehensive apparel collection is launched.