ABOVE THE RIM
DRIVEN BY THE PASSION, HUNGER AND HEART OF THE GAME.
ABOVE THE RIM ARRIVED ON THE SCENE IN 1989 TO ANSWER THE DEMAND FOR
PRODUCT THAT UNDERSTOOD A BASKETBALL PLAYER’S NEEDS.
Founded by former D1 player Bob Capener, the brand brought fresh style and attitude that quickly caught the attention of NBA players and basketball communities everywhere – endorsements no longer took priority.
After being purchased by Reebok in 1992, ATR sneakers officially hit the court. They signed ’92 Slam Dunk winner Dee Brown as the first official ambassador and became a
headlining sponsor of the Gus Macker 3-On-3 Streetball Tournament. The team of ambassadors continued to grow, with Kenyon Martin and Baron Davis joining in 2002 and Allen Iverson in 2005.
Above the Rim Brand Licensing
One can experience the many advantages of brand licensing when doing it under the "Above the Rim" brand. By giving a unique and special identity to a product or service, one gives that product or service the huge distinction and difference between it and what other competing companies offer. The trademark that is licensed is recognized as belonging to your company, and no other, which makes it exclusive in quality and presentation.
With Above the Rim brand licensing, you are given the opportunity to communicate to all your consumers and potential customers, everything that makes your product unique and outstanding. By delivering the consistently high quality that is associated with your company, you can be sure that name and brand recall for what your company markets will be in the customer's mind today and in the future.
Success is all about image, and when you do brand licensing for your products, you are building a foundation for the product and your company's image. As a licensee under Above the Rim, you can immediately acquire access to other big names on a national and even international scale. The high quality and prestige attached to many other names and trademarks are reflected in the licensor they have a contract with.
With Above the Rim's reputation and status, your product can flourish because the reputation of the licensor is what the licensee can take advantage of in the larger market. This will enable you to grow and become more popular the more that you work to market your products and services.
Ultimately, the licensee can anticipate sales growth once they do brand licensing under a reputable agency like Above the Rim. The relationship that is cultivated between you and Above the Rim is truly a win-win situation. The opportunities that will present themselves in the future for the licensee to grab will, in turn, benefit the licensor.
With Above the Rim's transparent and honest branding licensing program, a company can feel safe under contract as well as optimistic about its product's future. Above the Rim is interested in your success, because it is only with your success that it can also succeed in the end.