Barneys New York

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“Barneys New York is a brand that has a strong heartbeat and a lot of emotion.

It’s part entertainment.

It's part luxury.

It’s part trend.

It's part experiential.


It All Started With a Ring


It all started in 1923, when Barney Pressman, who spent his childhood pressing pants for the three cents per pair in his father’s Lower East Side shop, had the idea of opening his own men’s clothing store. He noticed a hole-in-the-wall shop going out of business on the corner of Seventh Avenue and West Seventeenth Street – a five-hundred-square-foot hole-in-the-wall, to be exact, with twenty feet of street footage – in the then-unfashionable neighborhood of Chelsea. But how was he going to raise the seed money? That’s when Pressman’s wife, Bertha, handed over her engagement ring. Pressman pawned the ring for $500 in order to take over the store’s lease and start his emporium with forty high-quality suits. The rest is New York history.


BRAND DNA


  • Irreverent

  • Creative

  • Unbridled

  • Modern

  • Experiential

  • Innovative

  • Artistic

  • Quirky

  • New York



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