Hind

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Hind Performance is a leading performance brand focused on maximizing the potential of the individual athlete.


Hind Performance: Brand History


• Founded by Cal Poly polo team member Greg Hind in 1974


• Originally focused on competition and active swim apparel


• Expanded into running, cycling, outdoor and fitness apparel


• Numerous landmark product introductions including Sportight (1983) Animal Short (1986), Munich Pant (1988), Drylete fabric (1989), and Motion Sensor Bra (2004).


• Reached $100M in retail apparel and accessory sales


• Sold to Saucony in 1997; Acquired by Stride Rite in 2005


• Hind has a rich heritage in performance athletics


Hind Performance: Overall


• Hind invented the performance compression apparel category


• Hind is represented in multiple categories and distribution channels


• Positioning: Hind is a leading performance brand focused on maximizing the potential of the individual athlete


• Hind is relevant to both the male and female athlete


• Competes With Adidas, Asics, Brooks, Champion Jog Bra, Columbia, Danskin, Marika, New Balance, Nike, Speedo, The North Face, Under Armour


• Pricing: Good/Better With Enhanced Margin


Hind Performance: Marketing Strategy


• Brand Imagery – A brand campaign that communicates the compelling, youthful, athletic, performance positioning of the brand. In the gym, on the road, outdoors.


• Brand Website – A robust brand experience. A place to showcase the brand history, product, gather email addresses, run promotions, where to buy, e-commerce links, etc


• PR – Provide product coverage and placement in relevant magazines and with stylists.


• Print – advertisements in select running, outdoor and fitness publications


• Promotion – Drive brand demand in cooperation with retail partners.

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