JONES NEW YORK

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THE LEGACY


JNY invented the CEO style, without a presidential salary.


A MODERN ERA OF DRESSING WAS BORN.


WOMEN CHANGE THE WORLD.



TODAY’S VISION


Fast-forward forty years, women are doing more than ever: supporting families, multitasking, and balancing complex lives. 


THEY DO IT ALL WITH STYLE & EASE.


BRAND DNA


Sophisticated, effortless, and polished style. 


MADE TO LOOK EASY.


CLASSIC / MODERN / RELEVANT / TIMELESS POLISHED / EFFORTLESS / VERSATILE / ACCESSIBLE SOPHISTICATED / ICONIC / APPROPRIATE / TRUSTED


BRAND ATTRIBUTES


Jones New York is designed for the modern-day woman who is seeking a trusted brand that delivers TIMELESS VERSATILITY AND COMPLEMENTS HER INDIVIDUAL EXPRESSION.


THE WOMAN

SHE IS A MODERN WOMAN:

Confident and self-assured.

Expressive and polished, but not always perfect.

Her “office” does not always have four walls.

Her busy lifestyle requires a wardrobe with timeless versatility.

Her style is rooted in the classics with an effortless attitude.

SHE DOES IT ALL WITH

STYLE & EASE.

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