LUCKY BRAND

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Who We Are


Rooted in irreverence, rock n’ roll culture, & the spirit of rebellion,

Lucky brand has been championing individuality for 30 years.

Staying true to its rich heritage & the all-American spirit of denim,

Lucky Brand stands for originality, soul, and authenticity.

With a bit of edge and a lot of heart, we embody the independent spirit.


BRAND DNA


  • SOUL & SPIRIT

  • HERITAGE & HEART

  • CONFIDENT & COOL

  • CLEVER & CREATIVE

  • WORN & WEATHERED

  • ROCK N’ ROLL & REBELLIOUS

  • AUTHENTIC & AMERICAN

  • EFFORTLESS & ECLECTIC

  • LAIDBACK & LIGHT-HEARTED

  • ORIGINAL & OPTIMISTIC

  • INDEPENDENT & IRREVERANT

  • FEARLESS & FREE-SPIRITED

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