VISION STREET WEAR

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Brand Positioning - A leading, authentic youth streetwear brand focused on music and skateboard culture and lifestyle.


Strategic Leverage Points Authenticity – Vision of the original skateboard brands (est.1976).


Music Awareness – Vision pioneered the connection between board sport culture and music culture.


Design – Vision is recognized as a leader in graphic design, the most important element of youth fashion.


Brand Essence Statement Legendary – Original, Authentic, Southern California, Skateboarding, Punk Rock


Street – Urban, Dynamic, Raw, Unfiltered, Rebellious, Independent


Style – Bold, Expressive, DIY, Evolving, Individual, Diverse, Organic

Target Consumer Gender: Male (60%)/Female (40%)

Age: 14 – 24; Target age = 18

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