Hind Performance is a leading performance brand focused on maximizing the potential of the individual athlete.

 

Hind Performance: Brand History

 

• Founded by Cal Poly polo team member Greg Hind in 1974

• Originally focused on competition and active swim apparel

• Expanded into running, cycling, outdoor and fitness apparel

• Numerous landmark product introductions including Sportight (1983)   Animal Short (1986), Munich Pant (1988), Drylete fabric (1989), and Motion Sensor Bra (2004)

• Reached $100M in retail apparel and accessory sales

• Sold to Saucony in 1997; Acquired by Stride Rite in 2005

• Hind has a rich heritage in performance athletics

 

Hind Performance: Overall

 

• Hind invented the performance compression apparel category

• Hind is represented in multiple categories and distribution   channels

• Positioning: Hind is a leading performance brand focused on maximizing the potential of the individual athlete

• Hind is relevant to both the male and female athlete

• Competes With Adidas, Asics, Brooks, Champion Jog Bra, Columbia, Danskin, Marika, New Balance, Nike, Speedo, The North Face, Under Armour

• Pricing: Good/Better With Enhanced Margin

 

Hind Performance: Marketing Strategy

 

• Brand Imagery – A brand campaign that communicates the compelling, youthful, athletic, performance positioning of the brand. In the gym, on the road, outdoors.

• Brand Website – A robust brand experience. A place to showcase the brand history, product, gather email addresses, run promotions, where to buy, e-commerce links, etc

• PR – Provide product coverage and placement in relevant magazines and with stylists.

• Print – advertisements with select running, outdoor and fitness publications

• Promotion – Drive brand demand in cooperation with retail partners.