Leading trends in the fashion world in the last two decades
Anyone who has followed even a little bit of the upheaval that has been going on in the fashion world over the past few decades cannot ignore the powerful trends that lead them. The first trend is the trend of globalization. If once before, let's say, five decades ago, there was another expression of the local statement, which allowed itself a certain level of exposure today, things are completely different. The world has become a kind of small village where people in Japan, either in Canada, Singapore, or Belgium look and wear more or less the same clothes or rather the same brands. The trend of globalization in the world has made the world at least known in fashion, where there are not many surprises and the possibility of a unique personal expression has been reduced.
It is true that different designers still find that they develop a sort of "rebellion of youth" and don't play the part, but the overall majority of the population, around the world, looks the same. Leading brands crossed borders and continents and made our world a global place. The familiar and well-known sense of uniformity. There is also something very beautiful about it, that young people everywhere, are characterized by the same outline, and are given the free statement in favor of the uniform general line. A person who travels somewhere in the world and wants to buy clothes does not have to worry about not finding what he wants or God forbid having to choose clothes that are not of his taste, which are of the residents only.
Indeed, there are still societies, more or less developed that keep their uniqueness. Sometimes it will be expressed in national clothing, or in certain holiday clothes, which are often worn at a given time. But beyond that, everything looks the same. This trend, first and foremost, is a sociological social trend beyond being a fashionable phenomenon. There's a common kind of communication here for all the people of this place on earth.
What happens is that beyond the uniformity trend, the brand is a winning trend. Almost anywhere developed across the globe, you can purchase the same brand as your favorite. The same brands that will characterize you. Let them say who you are. What is your artistic, fashionable taste, what are your social preferences, sportsmanship, and especially your economic ability? Modern society has developed sophisticated and modern tagging tools with well-known codes for all and seemingly encrypted codes whereby modern society classifies its members. Suffice it to say to someone that you bought an X-brand I have a Y item and the environment already knows how to say so much about you. Turning the world into a huge global village is no longer a wish. She's become a fact a long time ago. There are still sub-currents that give expression to the locality of their own, but still, the global trends are dominant. As Facebook and Google conquered the world without any war, so are the familiar brands and hundreds if not thousands of brands that surround our world.
And to be honest with ourselves, it should be said that these brands are not just the fashion world but the whole of our lives. There are brands in the automotive industry and there are brands in electronics. Now there are brand names in the style and furniture of the house. Global trends that control us Inadvertently.
And actually, what leads to this is the area of brand franchising, and what does that mean? Brand franchisees are the thread that connects the parent company that manufactures to the customer, who ultimately buys the final product. The franchises are the ability of a certain agent to distribute the brand that one or more voters choose, to customers, is subject to certain payment terms, a commitment to profit percentage, and especially meeting quality standards. In recent years, the area of brand franchises has been a worldwide success because it allows many people to enter the business world with an investment, which is relatively minimal. An agent like that already receives a product that has been designed by all the rules that characterize the same brand. All he has to do in the field of brand concessions is to worry, create, distribute, and especially sell. The franchise is the first to enjoy the profit, although it pays a certain percentage of its profits to the brand agent. It's a pre-known story of success.
Do these brands paint us a dream of another reality more beautiful than what exists? Do the commercial a big part in the distribution. Do fashion icons have a role to play? Most likely all the answers to those questions are positive. But if you want to continue to deepen these questions, you have to explore these issues for their own private and it's a completely different opera, which is certainly worth discussing in itself.
And if you want to know a little bit more about fashion issues, brands, and franchise issues, you are very welcome to go to the brand licenses website where you can read more about fashion issues and get impressed by a very interesting and fascinating franchise that meets every taste and demand.