The licensor Benefits of Brand Licensing
Wouldn't you like to receive a continuous income from your intangible assets? Maybe you are a songwriter, wouldn't you love to be getting royalty checks. Songs can be licensed for use. This is called brand licensing.
This means you keep your copyright or ownership and just make money letting other people or corporations rent the use of your song. Licensing can be done for movies, TV and radio commercials, video games, and more. Every time a commercial airs, someone a video or game is sold you will make a royalty.
What if you are an artist and have created a fabulous graphic or character. There are people who will pay you to use your artwork. Things like T-shirts, prints, calendars and the list goes on. Each time one is sold you will make money on your artwork.
Maybe you have a product that needs accessories, and you don't want to build them yourself. You can license your brand name, make your cut and let someone else have the expense. And the name of your merchandise gets extended into a new market.
This may lead to more income by way of a request for more artwork, music or product ideas from you. Then you would work closely with the company renting your product. You and this company would create and develop other avenues of making you and them money.
Not only does this service help you, but it also helps the people and companies that are paying to produce your name brand, especially if your product is already known. By allowing another company to put products on the market it increases their credibility and reputation, as well as getting your name out there more often. This builds their business, and your name and income.
It is an intelligent move to use a service for this licensing. It would save you the time and money to make all these connections. Now you have an agent working for you to make you successful. Brand licensing is definitely the way to go.